Trusted Tips and Resources

Trusted Tips & Resources

Trusted Regina local Printer Shares a Tip on How to Cultivate Company Culture From Home

Future Print Regina is proud of the strong roots they have built in the Regina community. They are locally owned and operated and have been since 1981. They love what they do and if you spend 5 minutes with Karmen you will know that this is very true! The passion he and his team have for their work enables them to take ownership of their clients' projects. They constantly strive to deliver the highest-quality products possible. They offers a wide range of services and products: Future Print are your Trusted Regina Printers.


Cultivating Company Culture from Home

Cultivating Company Culture from Home

With the COVID-19 pandemic, employees are looking for more when it comes to their workday, especially when many are working from home now. Not necessarily more money or more benefits (although those are important), but more fulfillment. It’s normal for an employee to want to know their work matters; to feel valued and like they’re making a difference. 

How can your business offer that when your only interaction is through a Zoom meeting? By reinforcing a strong company culture that exceeds the walls of your office. Your culture sets you apart from other employers, either in a good way or maybe not-so-good way. How can you ensure a company culture that has employees (and clients) sticking by you? Here’s five ways.

 


1. Reestablish your values.

The culture is what defines your company. Within that culture lies your core values; however, unless you’re following through with them, they are worthless. The only thing worse than a company with no values is one where the values are meaningless. Share the things that mean the most to your business with your employees. Show them why these things matter and illustrate how they, as an individual, fit into the mix. 

 

2. Listen to your current employees.

Given the current situation, it’s important to retain the employees you already have. Try sending out staff questionnaires or surveys about the current culture to see how team members are feeling, then (drum roll) listen to what they actually say. 

If you prove to your employees that their opinions matter, they will be more likely to stay with the company, enjoy their work and recommend the business to others. Not only that, but the positivity from an employee who feels valued will contribute to a positive company culture overall.

 3. Build a team mentality.

It can be so easy for employees to lose motivation, especially while many are in the confines of their own homes for what feels like forever. How can you counteract this? Develop a goal that your entire team can get excited about. Build up the idea of “we’re all in this together” (think High School Musical). You are all part of the same team, with each member doing his or her part towards the ultimate goal. 

Every person wants to feel important to the organization. By building up a team mentality for your company, you create a culture of unity and community. From here, you will be able to see who’s a team player and who’s not, by those supporting the company and fellow coworkers.

 4. Check on your team.

It can be easy to assume that, since your team is working from home, their workday is a breeze. While some of them may be thriving, there are others that may be struggling. Especially your extroverts. Have regular chats with your team and figure out how they are feeling and be prepared to help with any struggles. 

By having regular communication with your team, they will feel that they’re appreciated and cared about. It’s also a great way to stay in touch with everyone while social distancing and working from home are the norm. 

 5. Have some fun.

You heard that right. Have some fun! While this may look different for every business, don’t be afraid to shake things up a bit every now and then. Now matter what you decide, there is always some way to encourage employees to engage in activities that feel less like work and more like a day off. Whether it’s a virtual happy hour or a Netflix party, a little relaxation can go a long way in building a consistent company culture. 

When it comes to furthering your business, there are few things that are more important than the employees who work for it. Hold on to your talented employees and create an employee-friendly environment that is shared between the physical office and the home. Your company culture is your saving grace even during these unusual circumstances, but when your culture thrives, so will your business.

We know with some of Future print's tips it will save you time and money in the long run.  

Check out more amazing tips from Future Print Regina:


NEED TO KNOW HOW TO MAKE A GREAT FIRST IMPRESSION AT A TRADE SHOW BOOTH? Our Trusted Regina Printer can help!

Future Print is proud of the strong roots they have built in the Regina community. They are locally owned and operated and have been since 1981.

They love what they do and if you spend 5 minutes with Karmen you will know that this is very true!  The passion he and his team have for their work enables them to take ownership of their clients' projects. They constantly strive to deliver the highest-quality products possible.

Future Print offers a wide range of services and products:

Future Print are your Trusted Regina Printers. 

HOW DO YOU MAKE A GREAT FIRST IMPRESSION AT A TRADE SHOW BOOTH?

At every trade show, a memorable presence is a must. Future Print has the proven ability to produce trade show graphics and materials that stand out and get noticed.  Their headquarters will craft a high-quality, custom trade show display highlighting your special offers or promotions. With a wide variety of sizes and materials, they have what you’re looking for.


If you want to get the word out about your next big event or trade show appearance ahead of time, they can help by creating banners or posters that will drive awareness. A professionally printed banner, backdrop, business card or flyer looks drastically different than a DIY job. Make a strong first impression, and show your leads you are invested in your business with professionally branded signage. Future Print offers several Trade show packages to suit a variety of budgets.

No matter where you set up shop at your next trade show, you can make sure it’s a big success with the following types of trade show displays:

  • Banner trade show stands
  • Hanging trade show signs
  • Hybrid trade show displays
  • Island trade show displays
  • Pop-up trade show displays
  • Portable trade show displays
  • Shelf trade show displays
  • Table top trade show displays


Check this episode of Karmens Corner where he tells us more about how they can help you with you trade show display!



We know with some of Future print's tips it will save you time and money in the long run.  

Check out more amazing tips from Future Print Regina:

Our Trusted Regina printer Future Print answers questions about printing with colors.

Future Print tells us about their environmentally friendly printing solutions

Trusted Regina is bragging about our newest partner Future Print Regina!



Did you know our Trusted Regina printer Future Print also offers graphic design services?

Future Print is proud of the strong roots they have built in the Regina community. They are locally owned and operated and have been since 1981.

Future Print also offers Graphic Design Services

Whether just starting out and need a logo or have been around the block, Future Print has 2 graphic designers that look forward to helping you get noticed. Their digital printing experts can create printed products that will excite your potential customers and leave them singing your praises. Whether you need a brochure designed, product packaging created, or a marketing campaign delivered, the team of graphic designers are skilled at finding a solution that meets your design requirements.

Both of their on staff designers are grads of graphic design colleges and offer the best designs for your organization. The logo design package starts out at $ 400.00 This gives you a consult with a designer to gather ideas, a few concepts to chose from plus we supply several different file formats so you can email the logo for clothing, truck logos, caps, etc. 

  • Logos
  • Forms
  • Desktop publishing
  • Graphic design
  • Typesetting
  • Brochure design
  • Business Card Designs
  • Visual identity packages
  • And more!

Check out Karmen's Video on these Logo and Graphic design services!


They love what they do and if you spend 5 minutes with Karmen you will know that this is very true!  The passion he and his team have for their work enables them to take ownership of their clients' projects. They constantly strive to deliver the highest-quality products possible.

Future Print offers a wide range of services and products:

Future Print are your Trusted Regina Printers. 

Changing market advertising insight and information.

If you haven’t noticed yet you may soon start to see some changes in local consumer behavior.  We have had recently a lot more companies calling us because the market is slowing for them and they now need to do something.  Additionally, in the news the last couple of days there have been a couple of announcements (Dept. of Finance announcement for Mortgages and Carbon Tax announcement etc,) that have consumers more worried about there spending then we have seen in recent years. Building and maintaining strong brands—ones that customers recognize and trust—remains one of the best ways to reduce business risk. 

 

I have put together some information to help you curb some of what we are seeing other business’ experience to help you stand out and keep your business strong.

 

The wave of bad economic news is eroding confidence and buying power, driving consumers to adjust their behavior in fundamental and perhaps permanent ways. 

Understanding your consumer and how there behavior changes with the market is key. The first step in responding must be to understand the new customer segments that emerge. Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). In a slow economy such segmentation may be less relevant than a psychological segmentation that takes into consideration consumers’ emotional reactions to the economic environment.

 

Below is a graph of 4 different consumer types and how they behave in a stable market, mixed market and a declining market.

 


 

 

Concentrate your marketing resources on maintaining relevance to core customers in order to sustain brands through the downturn and into the recovery.

a.       It’s more important than ever to remember that loyal customers are the primary, enduring source of cash flow and organic growth. Marketing isn’t optional—it’s a “good cost,” essential to bringing in revenues from these key customers and others.

b.       A great way to do this is via Facebook.  People who are already loyal to your brand already “like” your page and aren’t shy about sharing good information you put out.  Encouraging sharing information about being Trusted builds more loyalty and grows new consumers in an uncertain market. 

c.       Ensure you are maintaining a good number of posts on your Facebook page so you don’t loose top of mind with your loyal consumers. See below for information on how to tailor your social media.

 

 

Tailoring your tactics.

During downturns, marketers must balance efforts to pare costs and shore up short-term sales against investments in long-term brand health. Streamlining product portfolios, improving affordability, and bolstering trust are three effective ways of meeting these goals.

 


Information gathered from Harvard Business review Article -How to Market in a Downturn by John Quelch and Katherine E. Jocz FROM THE APRIL 2009 ISSUE


I hope you have found this information helpful!  We would love to meet with you to discuss some go forward strategies if you are stuck for ideas or have questions contact us at 306-529-8558.

 


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Trusted Marketing Services Trusted Regina Marketing Agency share 6 tips to get on 1st page of Google locally

The Trusted Marketing Services team have skill sets & real-life experiences that other marketing agencies and social media management companies simply do not share.  The Trusted Marketing Team are not nerds….they are entrepreneurs, networkers and marketers, so If you need affordable website solutions,   Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Trusted Regina Marketing Agency  

6 tips to get on 1st page of Google locally:

 

 

“I want to be on the first page of Google” is now the most common response we get at Trusted when we ask people what they want for their marketing goals, and there seems to be a confusion amongst local Saskatchewan business owners as to how this actually happens, so we thought we’d lay it out in layman’s terms. 

  1. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

To be on page 1 of Google for your category of business locally is a great goal, especially as recent stats tell us that over 80% of all click-throughs to websites on Google searches take place on the first page of Google. Not being there means you will miss out on leads, and that means those on the 1st page have a significant competitive advantage. Except how you get on that first page can be tricky, especially if you are in a very competitive category ( Real Estate, Auto Dealers, Mortgage Brokers for example). Here we outline the main points to consider.

 

 

1. You need a website – and it needs to be a good one!

Your website is a TOOL, and it should be out there working for your business 24/ 7. It’s not just about the ‘look’ of the site, it’s about how well it works overall for good SEO – you need to consider the navigation ( how easy is for your visitors to get around and find the important information), the keywords ( if you are a Plumber make sure it is on your website often), include the location ( if you are a Plumber in Regina say so ) , choose appropriate images and have good links ( social links, links to other sites that make sense and links to your site from other sites that make sense)

( contact us at Trusted Marketing Services if you want to discuss your website – or lack of.)

2. You need to have a blog

Content marketing is a phrase you may have heard bandied about; in reality it means writing new, quality, relevant content about your company and your category – ideally in a blog on your website on a regular basis – This just keeps your website up to date in the eyes of Google ( as Google determines who gets ranked where it’s important to impress her and do what she values)

(check out our Saskatchewan marketing blog here )

3. You need to be social

Facebook, Twitter, Instagram, Pinterest, Linkedin, Google + – pick whats best for your business and build an audience for your content- quality web traffic from your social media to your website is valued by Google and if you are spending all your efforts sending people to your Social media as the final destination you are WRONG – the social should be the tool to help your www. not the other way around! If you don’t take social media seriously and do it well you are really missing out on the chance to connect with your local audience and share your company personality & values.

 

 

 

4. Your overall marketing strategy

Assuming you DO have a strategy? Too many local business separate online and offline marketing and this is a big mistake, in today's world in many categories online is MORE important than offline, as consumers shop and make more buying decisions online than in person. Your website should be your best sales person, it should reflect who you are & what you are doing at all times.

( if you are not sure about your marketing strategy contact us for a consultation )

5. Online local directories

Online local directories are important to Google ( as they layout information in a logical manner) and I predict they will become more so as more and more websites come online locally- Being listed on a good local online directory ( like www.trustedsaskatoon.com and www.trustedregina.com ) will help your Google rankings as it shows you are recognized locally in your category, also if the online directory is well ranked in your category you benefit from that – you can get on the first page of Google by being on their directory; along with the others in your category of course. ( Trusted Directories have many, many other advantages & benefits over your regular local online directories – contact us to find out more). 

 


6. Google products

Google Adwords, Google Plus, YouTube etc..etc.. Buy them, use them – Google likes when you buy INTO their products.

A word of warning ..DO NOT put all your eggs into the Google Adwords basket to get on the 1st page of Google – this is not a smart long-term marketing decision. Google Adwords cost is going to keep rising as more people enter the auction and you can’t all be on the first page…make ORGANIC your priority ( we know customers prefer organic search results too)

At the end of the day, the most important thing is to allocate time and effort into doing the best job you can online. There is no QUICK fix, this is a race…and it’s not a sprint, it’s a never-ending marathon, and you need to keep running and adapting to the ever-changing conditions or you will fall behind and drop off your prospects and existing customers radars. Don’t be tempted into trying to cheat Google by paying companies to create splash pages, buy backlinks or by falsely boosting your social followers' numbers….. you didn’t become successful in business by cutting corners, it’s the same way online.

EXCELLENCE TAKES EFFORT

 

Contact us at Trustedmarketingservices.com today, we are your local and international award-winning Trusted Marketing Agency!






 

 

 

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S & E Trusted Online Directories Inc
Trusted Licensee: Bonne Idée
TrustedRegina.com
1307 Ottawa Street
Regina, SK   S4R 1P3
Ph: 306.529.8558

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