Trusted Tips and Resources

Trusted Tips & Resources

Trusted Marketing Services Trusted Regina Marketing Agency share 6 tips to get on 1st page of Google locally

The Trusted Marketing Services team has skill sets & real-life experiences that other marketing agencies and social media management companies simply do not share.  The Trusted Marketing Team are not nerds….they are entrepreneurs, networkers and marketers, so If you need affordable website solutions,   Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Trusted Regina Marketing Agency  

6 tips to get on 1st page of Google locally:

 

 
“I want to be on the first page of Google” 


This is now the most common response we get at Trusted when we ask people what they want for their marketing goals, and there seems to be confusion amongst local Saskatchewan business owners as to how this actually happens, so we thought we’d lay it out in layman’s terms. 


Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

To be on page 1 of Google for your category of business locally is a great goal, especially as recent stats tell us that over 80% of all click-throughs to websites on Google searches take place on the first page of Google. Not being there means you will miss out on leads, and that means those on the 1st page have a significant competitive advantage. Except how you get on that first page can be tricky, especially if you are in a very competitive category ( Real Estate, Auto Dealers, Mortgage Brokers for example). Here we outline the main points to consider.


1. You need a website – and it needs to be a good one!

Your website is a TOOL, and it should be out there working for your business 24/ 7. It’s not just about the ‘look’ of the site, it’s about how well it works overall for good SEO – you need to consider the navigation ( how easy is for your visitors to get around and find the important information), the keywords ( if you are a Plumber make sure it is on your website often), include the location ( if you are a Plumber in Regina say so ) , choose appropriate images and have good links ( social links, links to other sites that make sense and links to your site from other sites that make sense)

( contact us at Trusted Marketing Services if you want to discuss your website – or lack of.)

2. You need to have a blog

Content marketing is a phrase you may have heard bandied about; in reality it means writing new, quality, relevant content about your company and your category – ideally in a blog on your website on a regular basis – This just keeps your website up to date in the eyes of Google ( as Google determines who gets ranked where it’s important to impress her and do what she values)

(check out our Saskatchewan marketing blog here )

3. You need to be social

Facebook, Twitter, Instagram, Pinterest, Linkedin, Google + – pick whats best for your business and build an audience for your content- quality web traffic from your social media to your website is valued by Google and if you are spending all your efforts sending people to your Social media as the final destination you are WRONG – the social should be the tool to help your www. not the other way around! If you don’t take social media seriously and do it well you are really missing out on the chance to connect with your local audience and share your company personality & values.

 

 

 

4. Your overall marketing strategy

Assuming you DO have a strategy? Too many local businesses separate online and offline marketing and this is a big mistake, in today's world in many categories online is MORE important than offline, as consumers shop and make more buying decisions online than in person. Your website should be your best salesperson, it should reflect who you are & what you are doing at all times.

( if you are not sure about your marketing strategy contact us for a consultation )

5. Online local directories

Online local directories are important to Google (information is organized in  a logical manner) and I predict they will become more so as more and more websites come online locally- Being listed on a good local online directory ( like www.trustedsaskatoon.com and www.trustedregina.com ) will help your Google rankings as it shows you are recognized locally in your category, also if the online directory is well ranked in your category you benefit from that – you can get on the first page of Google by being on their directory; along with the others in your category of course. ( Trusted Directories have many, many other advantages & benefits over your regular local online directories – contact us to find out more). 

 


6. Google products

Google Adwords, Google Plus, YouTube etc..etc.. Buy them, use them – Google likes when you buy INTO their products.

A word of warning ..DO NOT put all your eggs into the Google Adwords basket to get on the 1st page of Google – this is not a smart long-term marketing decision. Google Adwords cost is going to keep rising as more people enter the auction and you can’t all be on the first page…make ORGANIC your priority ( we know customers prefer organic search results too)

At the end of the day, the most important thing is to allocate time and effort into doing the best job you can online. There is no QUICK fix, this is a race…and it’s not a sprint, it’s a never-ending marathon, and you need to keep running and adapting to the ever-changing conditions or you will fall behind and drop off your prospects and existing customers radars. Don’t be tempted into trying to cheat Google by paying companies to create splash pages, buy backlinks or by falsely boosting your social followers' numbers….. you didn’t become successful in business by cutting corners, it’s the same way online.

EXCELLENCE TAKES EFFORT

Contact us at Trustedmarketingservices.com today, we are your local and international award-winning Trusted Marketing Agency!






 

 

 

A Trusted Regina website expert's tip on Marketing Data

Using Marketing Data to your Advantage

How do you make a website stand out? How do you know what will need improvement and what will speak to consumers?  Properly collecting and tracking data solutions will help a company’s business strategy and marketing.  Data can be collected through SEO, looking closely at social media, and looking at the sales of products. The benefits can range from finding marketing trends, growing sales, increasing your knowledge of the market and consumers as well as lowering costs.

SEO can greatly increase the amount of traffic for a website. By tracking key words used in the market, will help better position a website on the most popular search engines. Better positioning will increase the number of users to look at your website.  Another positive of tracking SEO is to look for potential problems that may occur with a website such as accessibility problems.

Social Media is a dynamic way of seeing the thoughts of consumers and seeing how they follow a website, how they engage and what keeps them engaged.  Easily accessible social media sites such as Facebook and Twitter allows companies to find out what consumers are interested in and give more insight into the market and what trends seem to be happening.  Seeing what is “Liked” or “Shared” with Facebook gives free marketing that can be shared with “Friends” at a much faster rate than traditional forms of marketing.  Twitter allows for your consumers to have discussions, follow and create trust with your company.


Tracking sales and product selection is another great data tool.  Tracking Solutions and Data and How this Data can be Used to Help your Business Strategy and Marketing Tracking inventory shows what products/items should be promoted or discontinued, which will help optimize sales and help keep your costs down.  Identifying patterns also allows more knowledge into the market, by seeing if items are being affected by external factors or something as simple as seasonality.  Tracking sales also allows a company to track customer satisfaction with customer feedback and ratings of the products.


Your Trusted Regina website expert share a tip on Search Engine Optimization

Here they share a tip on Search Engine Optimization:

 

 

Stand out

In the evolving world of technology it is extremely important for a business’s website to stand out and be noticed. Search Engine Optimization is a tool that targets keywords related to the specific industry your business is in and from there, drives more traffic to your site. 

Due to the effectiveness of SEO, it has become widely adopted as the top, online marketing strategy. Business’s that operate their websites using SEO have noticed increased traffic coming to their site. It focuses on creating keywords that are relevant to the title tags and Meta descriptions, these keywords allow websites to move their ranking up on various search engines. The top ranked websites on all search engines will inevitably receive the most clicks. SEO is extremely cost-effective; it targets active consumers who are searching for products or services in your industry online. Search Engine Optimization is quantifiable and therefore results can be tracked, delivering a strong return on investment. 

Not only does SEO increase traffic to websites in a cost-effective way, it brings about brand awareness. The highest ranked websites receive the most impressions and have much higher exposure. Having your website and its keywords on the first page of a search engine instills trust in consumers. Consumers typically associate themselves with businesses that they can trust, most often pages on the first page of a search engine are perceived as reliable. 

 

Your Trusted Regina website expert share a tip on E-Learning

Here they share a tip on E-Learning: 

Time For The Next Chapter In E-Learning

Your Trusted Regina website wanted to take the time to share our thoughts on the world of e-learning, a world we have immersed ourselves in after recognizing the potential a number of years ago. It is no secret that learning has been moving from the classroom to the online world for over a decade. E-learning has expanded into never-imagined markets, forever changing content delivery to an array of students and employees across Canada and beyond.  

These developments, however, need to be taken with a grain of salt.  Over the past ten years (specifically the past four or five years) many e-learning solutions have simply replicated the shortcomings that student/employee education and training have always faced. Content often does not provide inspiration, and learners often do not remember critical information after the experience. These realities are coupled with the fact that the attention spans of the general population are shorter than they have ever been, making for what can best be characterized as a pointless experience in many e-learning cases.

Recent research has shown that learners perform only modestly better with online learning than with traditional instructor-led learning.  Acceptance of the status quo is one of the only explanations for these findings. We believe that with all that current technology has to offer, it is time, well beyond time, to re-ignite the power of e-learning and all the possibility it provides. 

 

Re-igniting e-learning begins with content creators who work with clients to ask important questions about e-learning implementation including:

  • What are we doing?
  • How are going to do things differently?
  • How do you train in such a way that real learning is transferred – and retained?
  • And, most importantly, why are we doing the work?

We believe that one of the problems with e-learning today is that it is treated as a one-time thing, with little or no reinforcement after the fact to ensure the learning is a longer-term exercise. Fortunately, there are some new and exciting innovations to improve the e-learning landscape. When combining cutting-edge technology with leading-edge research (on how our brains actually work to improve memory and cognition and on how content should be delivered to different learners), e-learning can be far superior to the traditional classroom, or even how it most-often appears online today. 

 

 

We believe that it is important to divide learning into small segments (modules) as the human brain functions well when processing four to five bits of information at any given time. We work from the perspective that it is important to provide ongoing reinforcement of critical learning through testing providing learners the much-needed exposure period to imprint knowledge more effectively. Testing also provides the mechanism to measure knowledge, attitudes, as well as the e-learning application itself. Measurements can then be used to direct future training, as well as provide an indication on the ROI of the e-learning project. We also believe that (if the budget allows for it) that personalizing learning works wonders, allowing learners to go about the process in accordance with his or her learning style. 

We work from the perspective that it is important to make use of social networking, gamification, and 3D animation as part of the e-learning process. These technologies are changing by the day, and are increasingly becoming necessary to heighten engagement and retention of information. Today these advanced technologies can be supported by almost all mobile devices, so not only is learning becoming more fun, but it is also becoming more convenient. 

 

 

There is no question that e-learning is quickly becoming the dominant form of education and training as the traditional classroom experience is fading away. Innovation and technology, coupled with a better understanding of how the brain works allow for added value to the learning process and move on to a new and exciting chapter of discovery.


Trusted team share latest stats on Canadian Connectivity - proving the time to get mobile in business is NOW

 

Trusted Marketing Services Regina are a full service marketing agency that serve local SME’s in Regina & Area SK and they are dedicated to supporting local Saskatchewan businesses. Trusted collaborates to create strategies to reach your company goals and marketing objectives.

They are social media mavericks, and they love the challenges and thrills that go hand in hand with marketing. The Trusted team have skill sets & real life experiences that other marketing agencies and social media management companies simply do not share. They are not nerds….they are entrepreneurs, networkers and marketers, so If you need affordable website solutions, Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Trusted Regina Marketing Agency 

 

 

The Trusted Marketing Services team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is  super active ( and effective) on our many  (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.

' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future.

When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.

 

 

The Trusted Directories mandate is to make consumers life easier by promoting and supporting GREAT local SMB's ( Small Medium Businesses) because we realize without them in a marketplace offering great service and local accountability we would all suffer...they are the true life blood of the economy, the worms in the dirt, and it's important that they are supported and that they are encouraged to make time to keep up with consumer trends and habits.       

 

Canadian connectivity and mobile trends...why it's important to have an online AND mobile presence in business today

( and if not plan for it soon!)

 

FACTS FIRST:

  • Canadian consumers are WAY ahead of the rest of the World when it comes to Online and mobile usage- spending on average 17.5hous a week online!   
  • Over 80% of the population has internet access, and more and more Canucks are signing up daily and embracing social media via smartphones. 
  • Canadian watch more videos online each month than any other nation on Earth.
  • The average Canadian consumer is plugged-in everywhere!

In the average Canadian home it is not uncommon to have 10 + points of internet access ( multiple smart phones, desktops, tablets, laptops, ipods, smart TVs, online gaming system's like Play Stations, Digital Media receivers like Boxee's or Apple TV's) . Canadians access the internet on the go, at work, while watching TV, and while shopping ( who hasn't check a bottle of win on an App or done a quick internet scan to price check on an item you are considering buying? ). So it really doesn't make ANY sense that Canadian businesses are still lagging when it comes to integrating ecommerce and mobile marketing into their marketing strategy. If they want to engage with the constantly increasing online Canadian consumers, businesses must take action to increase their online activity to have a chance of ' getting the sale' .

Marketing experts have been telling us for 2+ years now that “mobile is the next big thing.” ..and guess what it is HERE! 

 

Local SMB's need to Adapt and Grow ..or they will SUCK, because if they aren't where their customers are looking for them,  they will lose the sale to someone that is! Chances are that someone is a BIG BOX that has been waiting for the opportunity to take the business, with a department of marketers who are in step with what's been happening and who have everything already in place to make the experience as smooth as possible for customers to switch their business over or new customers to choose them.

Here is a great Infographic from 6SMarketing that does a great job of laying out EXACTLY where Canadian connectivity was at in 2012..and it isn't decreasing that's for sure! Some truly startling stats ( from GOOGLE ) that really do prove our point!

 

So what do we know for sure?  

This ' interweb thingy'  isn't going away,  social is vital for business success NOW (and in the future) and mobile IS an important factor and SHOULD be an important consideration in any SMB's marketing strategy (especially in their website design).

Even if you personally don't feel like you and your social group of peers are as connected as the stats we have shared, even if you don't personally like to be online so much, even if it 's not how YOU do business....take heed of this great saying that we use all the time to prospective clients who struggle with our concept and way of doing things..

"The Fisherman doesn't have to eat the worm ..it's not MEANT for him!"

 

 

 

If you want to know more about Trusted and what we do-  connect with us ..you'll find us on Facebook in Saskatoon, Facebook in Regina , on Twitter @Trustedcanada on You Tube , on Blogger on Pintrest , on LinkedIn or just Contact us through the website

 

 

 

 

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ADDRESS

S & E Trusted Online Directories Inc
TrustedRegina.com
129 21st St E #500
Saskatoon, SK   S7K 0B2
Ph: 306.244.4150

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