The Trusted Marketing Services team has skill sets & real-life experiences that other marketing agencies and social media management companies simply do not share.  The Trusted Marketing Team are not nerds….they are entrepreneurs, networkers and marketers, so If you need affordable website solutions,   Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Trusted Regina Marketing Agency  

6 tips to get on 1st page of Google locally:

 
“I want to be on the first page of Google” 

Using Marketing Data to your Advantage

How do you make a website stand out? How do you know what will need improvement and what will speak to consumers?  Properly collecting and tracking data solutions will help a company’s business strategy and marketing.  Data can be collected through SEO, looking closely at social media, and looking at the sales of products. The benefits can range from finding marketing trends, growing sales, increasing your knowledge of the market and consumers as well as lowering costs.

SEO can greatly increase the amount of traffic for a website. By tracking key words used in the market, will help better position a website on the most popular search engines. Better positioning will increase the number of users to look at your website.  Another positive of tracking SEO is to look for potential problems that may occur with a website such as accessibility problems.

Social Media is a dynamic way of seeing the thoughts of consumers and seeing how they follow a website, how they engage and what keeps them engaged.  Easily accessible social media sites such as Facebook and Twitter allows companies to find out what consumers are interested in and give more insight into the market and what trends seem to be happening.  Seeing what is “Liked” or “Shared” with Facebook gives free marketing that can be shared with “Friends” at a much faster rate than traditional forms of marketing.  Twitter allows for your consumers to have discussions, follow and create trust with your company.

Tracking sales and product selection is another great data tool.  Tracking Solutions and Data and How this Data can be Used to Help your Business Strategy and Marketing Tracking inventory shows what products/items should be promoted or discontinued, which will help optimize sales and help keep your costs down.  Identifying patterns also allows more knowledge into the market, by seeing if items are being affected by external factors or something as simple as seasonality.  Tracking sales also allows a company to track customer satisfaction with customer feedback and ratings of the products.

Here they share a tip on Search Engine Optimization:

Stand out

In the evolving world of technology it is extremely important for a business’s website to stand out and be noticed. Search Engine Optimization is a tool that targets keywords related to the specific industry your business is in and from there, drives more traffic to your site. 

Due to the effectiveness of SEO, it has become widely adopted as the top, online marketing strategy. Business’s that operate their websites using SEO have noticed increased traffic coming to their site. It focuses on creating keywords that are relevant to the title tags and Meta descriptions, these keywords allow websites to move their ranking up on various search engines. The top ranked websites on all search engines will inevitably receive the most clicks. SEO is extremely cost-effective; it targets active consumers who are searching for products or services in your industry online. Search Engine Optimization is quantifiable and therefore results can be tracked, delivering a strong return on investment. 

Not only does SEO increase traffic to websites in a cost-effective way, it brings about brand awareness. The highest ranked websites receive the most impressions and have much higher exposure. Having your website and its keywords on the first page of a search engine instills trust in consumers. Consumers typically associate themselves with businesses that they can trust, most often pages on the first page of a search engine are perceived as reliable. 

Here they share a tip on E-Learning: 

Time For The Next Chapter In E-Learning

Your Trusted Regina website wanted to take the time to share our thoughts on the world of e-learning, a world we have immersed ourselves in after recognizing the potential a number of years ago. It is no secret that learning has been moving from the classroom to the online world for over a decade. E-learning has expanded into never-imagined markets, forever changing content delivery to an array of students and employees across Canada and beyond.  

These developments, however, need to be taken with a grain of salt.  Over the past ten years (specifically the past four or five years) many e-learning solutions have simply replicated the shortcomings that student/employee education and training have always faced. Content often does not provide inspiration, and learners often do not remember critical information after the experience. These realities are coupled with the fact that the attention spans of the general population are shorter than they have ever been, making for what can best be characterized as a pointless experience in many e-learning cases.

Recent research has shown that learners perform only modestly better with online learning than with traditional instructor-led learning.  Acceptance of the status quo is one of the only explanations for these findings. We believe that with all that current technology has to offer, it is time, well beyond time, to re-ignite the power of e-learning and all the possibility it provides. 

Re-igniting e-learning begins with content creators who work with clients to ask important questions about e-learning implementation including:

• What are we doing?
• How are going to do things differently?
• How do you train in such a way that real learning is transferred – and retained?
• And, most importantly, why are we doing the work?

We believe that one of the problems with e-learning today is that it is treated as a one-time thing, with little or no reinforcement after the fact to ensure the learning is a longer-term exercise. Fortunately, there are some new and exciting innovations to improve the e-learning landscape. When combining cutting-edge technology with leading-edge research (on how our brains actually work to improve memory and cognition and on how content should be delivered to different learners), e-learning can be far superior to the traditional classroom, or even how it most-often appears online today. 

We believe that it is important to divide learning into small segments (modules) as the human brain functions well when processing four to five bits of information at any given time. We work from the perspective that it is important to provide ongoing reinforcement of critical learning through testing providing learners the much-needed exposure period to imprint knowledge more effectively. Testing also provides the mechanism to measure knowledge, attitudes, as well as the e-learning application itself. Measurements can then be used to direct future training, as well as provide an indication on the ROI of the e-learning project. We also believe that (if the budget allows for it) that personalizing learning works wonders, allowing learners to go about the process in accordance with his or her learning style. 

We work from the perspective that it is important to make use of social networking, gamification, and 3D animation as part of the e-learning process. These technologies are changing by the day, and are increasingly becoming necessary to heighten engagement and retention of information. Today these advanced technologies can be supported by almost all mobile devices, so not only is learning becoming more fun, but it is also becoming more convenient. 

There is no question that e-learning is quickly becoming the dominant form of education and training as the traditional classroom experience is fading away. Innovation and technology, coupled with a better understanding of how the brain works allow for added value to the learning process and move on to a new and exciting chapter of discovery.