Trusted Tips and Resources

Trusted Tips & Resources

Trusted Marketing Services Trusted Regina Marketing Agency share 6 tips to get on 1st page of Google locally

The Trusted Marketing Services team have skill sets & real-life experiences that other marketing agencies and social media management companies simply do not share.  The Trusted Marketing Team are not nerds….they are entrepreneurs, networkers and marketers, so If you need affordable website solutions,   Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Trusted Regina Marketing Agency  

6 tips to get on 1st page of Google locally:

 

 

“I want to be on the first page of Google” is now the most common response we get at Trusted when we ask people what they want for their marketing goals, and there seems to be a confusion amongst local Saskatchewan business owners as to how this actually happens, so we thought we’d lay it out in layman’s terms. 

  1. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

To be on page 1 of Google for your category of business locally is a great goal, especially as recent stats tell us that over 80% of all click-throughs to websites on Google searches take place on the first page of Google. Not being there means you will miss out on leads, and that means those on the 1st page have a significant competitive advantage. Except how you get on that first page can be tricky, especially if you are in a very competitive category ( Real Estate, Auto Dealers, Mortgage Brokers for example). Here we outline the main points to consider.

 

 

1. You need a website – and it needs to be a good one!

Your website is a TOOL, and it should be out there working for your business 24/ 7. It’s not just about the ‘look’ of the site, it’s about how well it works overall for good SEO – you need to consider the navigation ( how easy is for your visitors to get around and find the important information), the keywords ( if you are a Plumber make sure it is on your website often), include the location ( if you are a Plumber in Regina say so ) , choose appropriate images and have good links ( social links, links to other sites that make sense and links to your site from other sites that make sense)

( contact us at Trusted Marketing Services if you want to discuss your website – or lack of.)

2. You need to have a blog

Content marketing is a phrase you may have heard bandied about; in reality it means writing new, quality, relevant content about your company and your category – ideally in a blog on your website on a regular basis – This just keeps your website up to date in the eyes of Google ( as Google determines who gets ranked where it’s important to impress her and do what she values)

(check out our Saskatchewan marketing blog here )

3. You need to be social

Facebook, Twitter, Instagram, Pinterest, Linkedin, Google + – pick whats best for your business and build an audience for your content- quality web traffic from your social media to your website is valued by Google and if you are spending all your efforts sending people to your Social media as the final destination you are WRONG – the social should be the tool to help your www. not the other way around! If you don’t take social media seriously and do it well you are really missing out on the chance to connect with your local audience and share your company personality & values.

 

 

 

4. Your overall marketing strategy

Assuming you DO have a strategy? Too many local business separate online and offline marketing and this is a big mistake, in today's world in many categories online is MORE important than offline, as consumers shop and make more buying decisions online than in person. Your website should be your best sales person, it should reflect who you are & what you are doing at all times.

( if you are not sure about your marketing strategy contact us for a consultation )

5. Online local directories

Online local directories are important to Google ( as they layout information in a logical manner) and I predict they will become more so as more and more websites come online locally- Being listed on a good local online directory ( like www.trustedsaskatoon.com and www.trustedregina.com ) will help your Google rankings as it shows you are recognized locally in your category, also if the online directory is well ranked in your category you benefit from that – you can get on the first page of Google by being on their directory; along with the others in your category of course. ( Trusted Directories have many, many other advantages & benefits over your regular local online directories – contact us to find out more). 

 


6. Google products

Google Adwords, Google Plus, YouTube etc..etc.. Buy them, use them – Google likes when you buy INTO their products.

A word of warning ..DO NOT put all your eggs into the Google Adwords basket to get on the 1st page of Google – this is not a smart long-term marketing decision. Google Adwords cost is going to keep rising as more people enter the auction and you can’t all be on the first page…make ORGANIC your priority ( we know customers prefer organic search results too)

At the end of the day, the most important thing is to allocate time and effort into doing the best job you can online. There is no QUICK fix, this is a race…and it’s not a sprint, it’s a never-ending marathon, and you need to keep running and adapting to the ever-changing conditions or you will fall behind and drop off your prospects and existing customers radars. Don’t be tempted into trying to cheat Google by paying companies to create splash pages, buy backlinks or by falsely boosting your social followers' numbers….. you didn’t become successful in business by cutting corners, it’s the same way online.

EXCELLENCE TAKES EFFORT

 

Contact us at Trustedmarketingservices.com today, we are your local and international award-winning Trusted Marketing Agency!






 

 

 

A Trusted Regina website expert's tip on Marketing Data

Here they share a tip on Using Marketing Data to your Advantage:

How do you make a website stand out? How do you know what will need improvement and what will speak to consumers?  Properly collecting and tracking data solutions will help a company’s business strategy and marketing.  Data can be collected through SEO, looking closely at social media, and looking at the sales of products. The benefits can range from finding marketing trends, growing sales, increasing your knowledge of the market and consumers as well as lowering costs.

SEO can greatly increase the amount of traffic for a website. By tracking key words used in the market, will help better position a website on the most popular search engines. Better positioning will increase the number of users to look at your website.  Another positive of tracking SEO is to look for potential problems that may occur with a website such as accessibility problems.

Social Media is a dynamic way of seeing the thoughts of consumers and seeing how they follow a website, how they engage and what keeps them engaged.  Easily accessible social media sites such as Facebook and Twitter allows companies to find out what consumers are interested in and gives more insight into the market and what trends seem to be happening.  Seeing what is “Liked” or “Shared” with Facebook gives free marketing that can be shared with “Friends” at a much faster rate than traditional forms of marketing.  Twitter allows for your consumers to have discussions, follow and create a trust with your company.

Tracking sales and product selection is another great data tool.  Tracking Solutions and Data and How this Data can be Used to Help your Business Strategy and Marketing Tracking inventory shows what products/items should be promoted or discontinued, which will help optimize sales and help keep your costs down.  Identifying patterns also allows more knowledge into the market, by seeing if items are being affected by external factors or something as simple as seasonality.  Tracking sales also allows a company to track customer satisfaction with customer feedback and ratings of the products.

Your Trusted Regina website expert share a tip on Search Engine Optimization

Here they share a tip on Search Engine Optimization:

 

 

Stand out

In the evolving world of technology it is extremely important for a business’s website to stand out and be noticed. Search Engine Optimization is a tool that targets keywords related to the specific industry your business is in and from there, drives more traffic to your site. 

Due to the effectiveness of SEO, it has become widely adopted as the top, online marketing strategy. Business’s that operate their websites using SEO have noticed increased traffic coming to their site. It focuses on creating keywords that are relevant to the title tags and Meta descriptions, these keywords allow websites to move their ranking up on various search engines. The top ranked websites on all search engines will inevitably receive the most clicks. SEO is extremely cost-effective; it targets active consumers who are searching for products or services in your industry online. Search Engine Optimization is quantifiable and therefore results can be tracked, delivering a strong return on investment. 

Not only does SEO increase traffic to websites in a cost-effective way, it brings about brand awareness. The highest ranked websites receive the most impressions and have much higher exposure. Having your website and its keywords on the first page of a search engine instills trust in consumers. Consumers typically associate themselves with businesses that they can trust, most often pages on the first page of a search engine are perceived as reliable. 

 

Your Trusted Regina website expert tip on YouTube Ad Campaigns

Tip on YouTube Ad Campaigns:

Watch it work for you!

Think your business could use a little boost in the marketing department?  YouTube Ad Campaigns are a great resource to effectively market your business and in return, create brand awareness and loyalty with your customers.

The internet has been turned into a social setting where many humans spend a lot of their time; they are looking for some type of information or entertainment. By creating a short clip, your audience has the option to either skip or view the ad before their desired video is ready. The best part about this campaign is that you pay for the amount of impressions your ad receives. If the viewers decide to skip your ad, you are not stuck with any costs!

YouTube Ad Campaigns are aimed at industries specific to your business. Based on a consumers browsing history, we have the ability to target consumers in the market who are viewing competing goods and services or similar products. Not only can we target specific areas within Saskatchewan, areas all around the world with access to YouTube will have the opportunity to view your ad as well!

YouTube Ads create brand awareness and loyalty through driving more traffic to your website. Regardless if the person chose to watch the entire ad, they may be prompted at a later time to go back, view your site and become potential customers! SEO options are available for YouTube ads that will provide measurable results through Google analytics. Watch your YouTube ad work!


Your Trusted Regina website expert share a tip on E-Learning

Here they share a tip on E-Learning: 

Time For The Next Chapter In E-Learning

Your Trusted Regina website wanted to take the time to share our thoughts on the world of e-learning, a world we have immersed ourselves in after recognizing the potential a number of years ago. It is no secret that learning has been moving from the classroom to the online world for over a decade. E-learning has expanded into never-imagined markets, forever changing content delivery to an array of students and employees across Canada and beyond.  

These developments, however, need to be taken with a grain of salt.  Over the past ten years (specifically the past four or five years) many e-learning solutions have simply replicated the shortcomings that student/employee education and training have always faced. Content often does not provide inspiration, and learners often do not remember critical information after the experience. These realities are coupled with the fact that the attention spans of the general population are shorter than they have ever been, making for what can best be characterized as a pointless experience in many e-learning cases.

Recent research has shown that learners perform only modestly better with online learning than with traditional instructor-led learning.  Acceptance of the status quo is one of the only explanations for these findings. We believe that with all that current technology has to offer, it is time, well beyond time, to re-ignite the power of e-learning and all the possibility it provides. 

 

Re-igniting e-learning begins with content creators who work with clients to ask important questions about e-learning implementation including:

  • What are we doing?
  • How are going to do things differently?
  • How do you train in such a way that real learning is transferred – and retained?
  • And, most importantly, why are we doing the work?

We believe that one of the problems with e-learning today is that it is treated as a one-time thing, with little or no reinforcement after the fact to ensure the learning is a longer-term exercise. Fortunately, there are some new and exciting innovations to improve the e-learning landscape. When combining cutting-edge technology with leading-edge research (on how our brains actually work to improve memory and cognition and on how content should be delivered to different learners), e-learning can be far superior to the traditional classroom, or even how it most-often appears online today. 

 

 

We believe that it is important to divide learning into small segments (modules) as the human brain functions well when processing four to five bits of information at any given time. We work from the perspective that it is important to provide ongoing reinforcement of critical learning through testing providing learners the much-needed exposure period to imprint knowledge more effectively. Testing also provides the mechanism to measure knowledge, attitudes, as well as the e-learning application itself. Measurements can then be used to direct future training, as well as provide an indication on the ROI of the e-learning project. We also believe that (if the budget allows for it) that personalizing learning works wonders, allowing learners to go about the process in accordance with his or her learning style. 

We work from the perspective that it is important to make use of social networking, gamification, and 3D animation as part of the e-learning process. These technologies are changing by the day, and are increasingly becoming necessary to heighten engagement and retention of information. Today these advanced technologies can be supported by almost all mobile devices, so not only is learning becoming more fun, but it is also becoming more convenient. 

 

 

There is no question that e-learning is quickly becoming the dominant form of education and training as the traditional classroom experience is fading away. Innovation and technology, coupled with a better understanding of how the brain works allow for added value to the learning process and move on to a new and exciting chapter of discovery.


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S & E Trusted Online Directories Inc
Trusted Licensee: Bonne Idée
TrustedRegina.com
1307 Ottawa Street
Regina, SK   S4R 1P3
Ph: 306.529.8558

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