Trusted Tips and Resources

Trusted Tips & Resources

Changing market advertising insight and information.

If you haven’t noticed yet you may soon start to see some changes in local consumer behavior.  We have had recently a lot more companies calling us because the market is slowing for them and they now need to do something.  Additionally, in the news the last couple of days there have been a couple of announcements (Dept. of Finance announcement for Mortgages and Carbon Tax announcement etc,) that have consumers more worried about there spending then we have seen in recent years. Building and maintaining strong brands—ones that customers recognize and trust—remains one of the best ways to reduce business risk. 

 

I have put together some information to help you curb some of what we are seeing other business’ experience to help you stand out and keep your business strong.

 

The wave of bad economic news is eroding confidence and buying power, driving consumers to adjust their behavior in fundamental and perhaps permanent ways. 

Understanding your consumer and how there behavior changes with the market is key. The first step in responding must be to understand the new customer segments that emerge. Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). In a slow economy such segmentation may be less relevant than a psychological segmentation that takes into consideration consumers’ emotional reactions to the economic environment.

 

Below is a graph of 4 different consumer types and how they behave in a stable market, mixed market and a declining market.

 


 

 

Concentrate your marketing resources on maintaining relevance to core customers in order to sustain brands through the downturn and into the recovery.

a.       It’s more important than ever to remember that loyal customers are the primary, enduring source of cash flow and organic growth. Marketing isn’t optional—it’s a “good cost,” essential to bringing in revenues from these key customers and others.

b.       A great way to do this is via Facebook.  People who are already loyal to your brand already “like” your page and aren’t shy about sharing good information you put out.  Encouraging sharing information about being Trusted builds more loyalty and grows new consumers in an uncertain market. 

c.       Ensure you are maintaining a good number of posts on your Facebook page so you don’t loose top of mind with your loyal consumers. See below for information on how to tailor your social media.

 

 

Tailoring your tactics.

During downturns, marketers must balance efforts to pare costs and shore up short-term sales against investments in long-term brand health. Streamlining product portfolios, improving affordability, and bolstering trust are three effective ways of meeting these goals.

 


Information gathered from Harvard Business review Article -How to Market in a Downturn by John Quelch and Katherine E. Jocz FROM THE APRIL 2009 ISSUE


I hope you have found this information helpful!  We would love to meet with you to discuss some go forward strategies if you are stuck for ideas or have questions contact us at 306-529-8558.

 


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Trusted Marketing Services Trusted Regina Marketing Agency share 6 tips to get on 1st page of Google locally

The Trusted Marketing Services team have skill sets & real life experiences that other marketing agencies and social media management companies simply do not share.  The Trusted Marketing Team are not nerds….they are entrepreneurs, net workers and marketers, so If you need affordable website solutions,   Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Trusted Regina Marketing Agency  

Here they share 6 tips to get on 1st page of Google locally:

 

 

“I want to be on the first page of Google” is now the most common response we get at Trusted when we ask people what they want for their marketing goals, and there seems to be a confusion amongst local Saskatchewan business owners as to how this actually happens, so we thought we’d lay it out in layman’s terms. 

  1. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

To be on page 1 of Google for your category of business locally is a great goal, especially as recent stats tell us that over 80% of all click throughs to websites on Google searches take place on the first page of Google. Not being there means you will miss out on leads, and that means those on the 1st page have a significant competitive advantage. Except how you get on that first page can be tricky, especially if you are in a very competitive category ( Real Estate, Auto Dealers, Mortgage Brokers for example). Here we outline the main points to consider.

 

 

1. You need a website – and it needs to be a good one!

Your website is a TOOL, and it should be out there working for your business 24/ 7 . It’s not just about the ‘look’ of the site, it’s about how well it works overall for good SEO – you need to consider the navigation ( how easy is for your visitors to get around and find the important information) , the key words ( if you are a Plumber make sure it is on your website often) , include the location ( if you are a Plumber in Regina say so ) , choose appropriate images and have good links ( social links, links to other sites that make sense and links to your site from other sites that make sense)

( contact us at Trusted Marketing Services if you want to discuss your website – or lack of.)

2. You need to have a blog

Content marketing is a phrase you may of heard bandied about; in reality it means writing new, quality, relevant content about your company and your category – ideally in a blog on your website on a regular basis – This just keeps your website up to date in the eyes of Google ( as Google determines who gets ranked where, it’s important to impress her and do what she values)

(check out our Saskatchewan marketing blog here )

3. You need to be social

Facebook, Twitter, Instagram, Pinterest, Linkedin, Google + – pick whats best for your business and build an audience for your content- quality web traffic from your social media to your website is valued by Google and if you are spending all your efforts sending people to your Social media as the final destination you are WRONG – the social should be the tool to help your www. not the other way around! If you don’t take social media seriously and do it well you are really missing out on the chance to connect with your local audience and share your company personality & values.

 

 

 

4. Your overall marketing strategy

Assuming you DO have a strategy? Too many local business separate online and offline marketing and this is a big mistake, in todays world in many categories online is MORE important than offline, as consumers shop and make more buying decisions online than in person. Your website should be your best sales person, it should reflect who you are & what you are doing at all times.

( if you are not sure about your marketing strategy contact us for a consultation )

5. Online local directories

Online local directories are important to Google ( as they lay out information in a logical manner) and I predict they will be come more so as more and more websites come online locally- Being listed on a good local online directory ( like www.trustedsaskatoon.com and www.trustedregina.com ) will help your Google rankings as it shows you are recognized locally in your category, also if the online directory is well ranked in your category you benefit from that – you can get on the first page of Google by being on their directory; along with the others in your category of course. ( Trusted Directories have many, many other advantages & benefits over your regular local online directories – contact us to find out more). 

 

                                                                     Best online Directories

6. Google products

Google Adwords, Google Plus, You Tube etc..etc.. Buy them , use them – Google likes when you buy INTO their products.

A word of warning ..DO NOT put all your eggs in to the Google Adwords basket to get on the 1st page of Google – this is not a smart long term marketing decision. Google Adwords cost is going to keep rising as more people enter the auction and you can’t all be on the first page…make ORGANIC your priority ( we know customers prefer organic search results too)

At the end of the day the most important thing is to allocate time and effort in to doing the best job you can online. There is no QUICK fix, this is a race…and it’s not a sprint, it’s a never ending marathon, and you need to keep running and adapting to the ever changing conditions or you will fall behind and drop off your prospects and existing customers radars. Don’t be tempted into trying to cheat Google by paying companies to create splash pages, buy back links or by falsely boosting your social followers numbers….. you didn’t become successful in business by cutting corners, it’s the same way online.

EXCELLENCE TAKES EFFORT

 

Contact us at Trustedmarketingservices.com today, we are your local and international award winning Trusted Marketing Agency!

 

 

 

Trusted Marketing Services website experts design Across The Board Property Inspections new website

The Trusted Marketing Services team have skill sets & real life experiences that other marketing agencies and social media management companies simply do not share.  The Trusted Marketing Team are not nerds….they are entrepreneurs, net workers and marketers, so If you need affordable website solutions, Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Trusted Regina Marketing Agency  

Here they share Information on the website they created for Across The Board:

  

Ben Wanner, the owner of Across The Board Inspections, was looking for a fresh new look for his company website. His old site was looking dated, and he felt it didn’t represent his companies character and brand as effectively as it should do. 

” People are going to Google first these days when they want anything, and more and more % of our leads were coming from online rather than word of mouth like they used to. I recently updated the company logo, and knew the website was next to freshen up” Ben Wanner, Owner, Across The Board Inspections, Saskatoon 

As Across The Board Inspections is a Trusted Saskatoon Directory partner, we knew Ben’s business well, and that really sets Trusted Marketing Services apart from other Marketing Agencies in Saskatchewan. At Trusted we work with nearly 200 local businesses around the province, from 1 man contractors to larger $ multi-million province wide companies across many many different categories…chances are we have knowledge of your industry,  and we know what the public looks for in a good website!

The Across The Board Inspections site is well designed, easy to navigate, visually appealing and MOST importantly simple to use both for the public AND Ben, when he wants to do updates/ make changes!

 

 

When we created the site for Ben he said " Looking at websites all over Canada for Home inspection it really stands out , heads above. You guys did a really great job! " 

 

Check out the site for your self here : www.acrosstheboardinspections.com 

All Trusted Marketing Services websites are mobile friendly & are simple to update – ALL include: Blog, social links, Google Analytics and include 2 hours Trusted consulting to assist with content creation &/or training - we have a quick turnaround time, and most importantly we are fairly priced. Trusted has a variety of fixed price options.

We are the website creators you can trust. Call us today and we can assess your website requirements over coffee.

 

 

 

Trusted team share latest stats on Canadian Connectivity - proving the time to get mobile in business is NOW

 

Trusted Marketing Services Regina are a full service marketing agency that serve local SME’s in Regina & Area SK and they are dedicated to supporting local Saskatchewan businesses. Trusted collaborates to create strategies to reach your company goals and marketing objectives.

They are social media mavericks, and they love the challenges and thrills that go hand in hand with marketing. The Trusted team have skill sets & real life experiences that other marketing agencies and social media management companies simply do not share. They are not nerds….they are entrepreneurs, networkers and marketers, so If you need affordable website solutions, Social media management or anything to do with advertising and marketing contact them today.

Trusted Marketing Services are your Trusted Regina Marketing Agency 

 

 

The Trusted Marketing Services team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is  super active ( and effective) on our many  (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.

' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future.

When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.

 

 

The Trusted Directories mandate is to make consumers life easier by promoting and supporting GREAT local SMB's ( Small Medium Businesses) because we realize without them in a marketplace offering great service and local accountability we would all suffer...they are the true life blood of the economy, the worms in the dirt, and it's important that they are supported and that they are encouraged to make time to keep up with consumer trends and habits.       

 

Canadian connectivity and mobile trends...why it's important to have an online AND mobile presence in business today

( and if not plan for it soon!)

 

FACTS FIRST:

  • Canadian consumers are WAY ahead of the rest of the World when it comes to Online and mobile usage- spending on average 17.5hous a week online!   
  • Over 80% of the population has internet access, and more and more Canucks are signing up daily and embracing social media via smartphones. 
  • Canadian watch more videos online each month than any other nation on Earth.
  • The average Canadian consumer is plugged-in everywhere!

In the average Canadian home it is not uncommon to have 10 + points of internet access ( multiple smart phones, desktops, tablets, laptops, ipods, smart TVs, online gaming system's like Play Stations, Digital Media receivers like Boxee's or Apple TV's) . Canadians access the internet on the go, at work, while watching TV, and while shopping ( who hasn't check a bottle of win on an App or done a quick internet scan to price check on an item you are considering buying? ). So it really doesn't make ANY sense that Canadian businesses are still lagging when it comes to integrating ecommerce and mobile marketing into their marketing strategy. If they want to engage with the constantly increasing online Canadian consumers, businesses must take action to increase their online activity to have a chance of ' getting the sale' .

Marketing experts have been telling us for 2+ years now that “mobile is the next big thing.” ..and guess what it is HERE! 

 

Local SMB's need to Adapt and Grow ..or they will SUCK, because if they aren't where their customers are looking for them,  they will lose the sale to someone that is! Chances are that someone is a BIG BOX that has been waiting for the opportunity to take the business, with a department of marketers who are in step with what's been happening and who have everything already in place to make the experience as smooth as possible for customers to switch their business over or new customers to choose them.

Here is a great Infographic from 6SMarketing that does a great job of laying out EXACTLY where Canadian connectivity was at in 2012..and it isn't decreasing that's for sure! Some truly startling stats ( from GOOGLE ) that really do prove our point!

 

So what do we know for sure?  

This ' interweb thingy'  isn't going away,  social is vital for business success NOW (and in the future) and mobile IS an important factor and SHOULD be an important consideration in any SMB's marketing strategy (especially in their website design).

Even if you personally don't feel like you and your social group of peers are as connected as the stats we have shared, even if you don't personally like to be online so much, even if it 's not how YOU do business....take heed of this great saying that we use all the time to prospective clients who struggle with our concept and way of doing things..

"The Fisherman doesn't have to eat the worm ..it's not MEANT for him!"

 

 

 

If you want to know more about Trusted and what we do-  connect with us ..you'll find us on Facebook in Saskatoon, Facebook in Regina , on Twitter @Trustedcanada on You Tube , on Blogger on Pintrest , on LinkedIn or just Contact us through the website

 

 

 

 

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S & E Trusted Online Directories Inc
Trusted Licensee: Bonne Idée
TrustedRegina.com
1307 Ottawa Street
Regina, SK   S4R 1P3
Ph: 306.529.8558

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